Pricing analysis: Premier League season tickets 2026/27 increases
Premier League clubs have begun announcing their 2026/27 season ticket prices, and the news is mixed for supporters.
By the second half of the 2025/2026 season, most clubs have confirmed increases, with an average rise of around 4.8% across the league.
While some clubs like Manchester City and Brighton have frozen or minimally increased prices, others, such as Arsenal and Chelsea, have implemented rises of up to 5%, continuing the upward trend seen in recent seasons.
Because every team is now playing for something in these final weeks of the season, which could be finishing inside the top four, avoiding relegation or finishing better than they did last season, the clubs have taken advantage of the intensity of this period to increase their ticket prices.
In this article, we discuss in more detail the ticket price increases among all the top clubs in the Premier League ahead of the 2026/2027 season. If you want the best Premier League tickets for the remaining games of the season, LocoTickets.com is the best resale platform.
Overall Premier League season ticket trends for the 2026/2027 season
On average, an adult could pay as much as £1,028 for a season ticket for the 2026/2027 Premier League, which is an increase from the £981 in 2025/26.
This is not the first time clubs have raised their season ticket prices, and it continues a pattern that we have witnessed from several teams over the last few seasons.
What you should know:
- The big clubs are the teams raising their ticket prices more as they continue to blame operational costs and mandatory squad investments.
- In a bid to protect local support, newly-promoted and mid-table clubs often do not raise their ticket prices as much as their bigger rivals.
- Supporter feedback often leads to concessions and entry-level freezes at many clubs after initial announcements.
Detailed price increases by club
Here is a comparison of the cheapest adult season tickets for 2026/27 versus the current season:
|
Club |
2025/26 Cheapest (£) |
2026/27 Cheapest (£) |
Increase (%) |
|
Arsenal |
1,073 |
1,115 |
+3.9% |
|
Manchester City |
425 |
425 |
0% |
|
Liverpool |
685 |
734 |
+5.1% |
|
Manchester United |
608 |
646 |
5% |
|
Chelsea |
836 |
880 |
+5.3% |
|
Tottenham |
856 |
856 |
0% |
|
Aston Villa |
650 |
679 |
+4.5% |
|
Newcastle United |
695 |
730 |
5% |
Data based on official club announcements and Supporters’ Trusts reports as of April 2026. Prices are for full 19 or 23-game packages.
Why are clubs increasing the price of their season tickets?
Clubs have continued to cite several factors as the reason they keep increasing their season tickets:
- Rising cost of operations: It costs a lot of money to maintain stadiums, with these costs going up in recent times, just like the cost of staffing, security and utilities, thanks to inflation.
- Squad investment: Some EPL teams like Manchester City enjoy state backing, so their rivals have argued that they need more money to compete with them to sign the best players on the continent.
- Stadium upgrades: The Emirates, Anfield and Old Trafford are three of several grounds currently being upgraded, and clubs argue they need more money to complete the projects.
- Post-pandemic recovery: Every team was impacted by the COVID-19 lockdown, and most of them have not made a full financial recovery from that period.
- High demand: despite the high prices fans have to pay to watch matches, clubs still struggle with overdemand, and these price hikes will help them serve those who buy tickets better.
How would the season ticket price increase affect the matchday culture
Loyal season ticket holders have been complaining, and we can understand because they will be hit the hardest by these season ticket increases, especially in London.
Some fans have already said they feel they are being priced out of matches despite being loyal supporters over the years, with younger supporters and families being hit the most.
Clubs are paying attention to these complaints and are doing their best to show they care, with Arsenal increasing the age of their young adult category to 25 in response to some complaints by younger fans.
However, the overall increase in ticket prices has certainly reduced access to regular supporters, even though it opens the door for more neutrals, especially international fans.
On the positive side, clubs with frozen or low increases, such as Manchester City, are seeing stronger renewal rates, showing that price sensitivity remains high.
Best value clubs for 2026/27 season tickets
- Best overall value: Manchester City and Tottenham (frozen prices)
- Best for London-based fans: Crystal Palace and Fulham (comparatively affordable)
- Strong mid-table value: Newcastle and West Ham
- Premium Experience: Arsenal and Tottenham offer the best premium experience at a higher cost, but with an excellent stadium atmosphere.
Strategies that smart fans use
- Renew your season tickets early: Fans who renew their season tickets early could benefit from loyalty discounts and payment plans for early renewals.
- Consider partial season tickets: You don’t have to buy a full season tickets, with many clubs offer 10 to 15-game tickets for a season instead of the full season.
- Use official resale: Clubs often offer chances for ticket exchanges, and these tickets are usually priced at face value and not as expensive as other resale platforms.
- Single match tickets could give more value: If you explore single match tickets on LocoTickets for the top matches, you could get a good deal each time instead of committing to an entire season and missing many games.
- Join recognised supporter groups: Supporter trusts can often get better concessions and pricing transparency, so joining them offers huge benefits.
Conclusion
The 2026/27 Premier League season ticket pricing shows a continuation of moderate increases across most clubs, with an average rise of nearly 5%. While Manchester City and Tottenham stand out for freezing prices, several Big Six clubs have implemented rises between 3.9% and 5.4%, driven by rising costs and ambitious squad plans.
Note: All data reviewed in this article is correct as of 18th April 2026.