How Tottenham's Constant Managerial Changes Affect Their Ticket Sales

Tottenham is one of the most commercially successful Premier League teams over the last few seasons, with their state-of-the-art new stadium attracting even more fans, yet they have been on a terrible run of form in this 2025/2026 season. 

They are struggling too close to the relegation zone as they sit 16th in the log after 27 league matches. Does changing managers often help them in any way? 

Since June 2025, they have been managed by three coaches, with Ange Postecoglou sacked after winning the Europa League and Thomas Frank replacing him shortly, only to be sacked again in February 2026, with Igor Tudor brought in as his replacement. 

Spurs have now had eight managers in just five years, and this is not good for any football club. This instability on the pitch is affecting them off it, and it is significantly affecting their ticket sales and attendance at Tottenham Hotspur Stadium.

In this article, we will discuss how changing their managers constantly impacts the demand for Tottenham’s season tickets and other individual fixtures. 

This article takes a deep dive into how these constant change affects the demand for match tickets, and we draw on current trends, historical patterns and sentiment from fans.

Managerial chaos is never a good thing for a team, and we highlight how it affects the team’s momentum, fans’ optimism and overall matchday experience. LocoTickets is still the best place to get Tottenham tickets for their remaining matches of the season.

Tottenham's recent managerial rollercoaster

Tottenham’s managerial instability has a pattern that is hardly seen at any of the top clubs in England or Europe. In June 2025, Ange Postecoglou won them the Europa League despite poor domestic form, and he was sacked. 

In that same month, Thomas Frank became their manager as he joined from Brentford on a 3-year-deal, only to also find success in Europe and not in domestic games.

He was sacked by February 2026, not even a year into his three-year deal, and now the team is under Igor Tudor, who has become accustomed to taking temporary roles at top clubs, having been sacked at Juventus in the early weeks of this season, and he has to help them avoid relegation from the EPL.

This is not the first time Spurs have been in the cycle of hiring and firing, and other interim bosses have been in charge, as is the case now, with Ryan Mason and Cristian Stellini two examples in recent times.

How managerial instability affects fan engagement

There are several ways that managerial instability affects ticket sales at every club:

• Optimism: when a new manager arrives, fans are usually optimistic about the job he will do on their team and this ‘new manager bounce’ encourages fans to watch matches, leading to up to a 10% jump in ticket sales in those first few games under the new coach.
• Pro-long uncertainty and poor form: As Tottenham’s poor form continued under Frank, and fans did not know if he would stay on for long, some of them stopped buying tickets to watch their matches, as they considered it frustrating to pay so much for a match ticket when the on-field performance is not good enough.
• Fear of relegation: With the Tottenham team just five points off the relegation zone, there are new fears that the team could truly play Championship football next season, and this often discourages fans from attending games.

Tottenham has one of the most expensive tickets in the Premier League, and fans would have little problem paying for them if the team is performing well.

However, when poor form combines with managerial uncertainty, they would usually opt out of buying match tickets only to get their hearts broken during matches.

Get the best deals for Tottenham tickets on LocoTickets by clicking here.

Impact on attendance figures for the 2025/2026 season

Tottenham Hotspur Stadium is one of the biggest in the Premier League and sits around 62,850 fans, with the club maintaining a strong average attendance since the ground opened for matches. In this campaign, they have so far averaged 60,950 across home games, which shows a slight dip compared to the peak attendances.

This is understandable because the team’s performance since the start of this season has simply not been good enough.

• At the start of the season, Spurs had more average fans at the stadium, like 61,250 vs. Bournemouth.
• As their form deteriorated, fans did not turn up for games as they used to, with just 59,773 attending their February 10 home game against Newcastle United

Overall, Spurs still ranks high in attendance among Premier League clubs, but if the risk of relegation is not eased, fewer people will have interest in watching their home matches. The club has already frozen its season ticket prices for the 2026/2027 season, which is a smart decision because no one would be interested in paying more for a Spurs ticket on current form.

How ticket demands are affected by managerial instability 

Changing managers in the middle of a season creates volatility in the demand for Tottenham tickets:

• Demands for big matches remain high: When Spurs hosts one of the biggest teams in the league or a derby game against Arsenal, there are more demands for tickets, no matter the managerial situation. 
• Demand for midtable games suffers: A team that is lacking a clear direction, like Tottenham is at the moment, would not attract fans to its games against midtable or lower table teams.
• Season ticket renewals: Although they have frozen their price for the 2026/2027 season, Spurs’ season ticket is one of the most expensive in England. If the team does not get a long-term manager who performs soon, fewer people will renew next term.
• Resale platforms: Resale platforms like LocoTickets are also affected by managerial uncertainty. When a new manager is appointed, more fans patronise them, leading to higher prices, but when the team’s form fails to improve, it becomes harder to sell Tottenham tickets.

Conclusion

Constantly changing their managers has made it harder for Tottenham to sell tickets in the 2025/2026 season, even though they have one of the best stadiums in the world.

Instability means the fans are frustrated, and the team faces a real threat of getting relegated, making its matches not fun to see live. Naming Tudor as a temporary coach would not boost confidence much, as fans rely a lot on long-term stability.

"Note: All data reviewed in this article is correct as of 1st March 2026."